Scientists are using advanced computer programs to automatically create and test ideas about human behavior. These programs can act like both the scientist asking questions and the people in a made-up situation, like a job interview or a negotiation. The program first proposes a theory about how people might act and then runs a simulation to see if it's right. The results show that the program discovers insights from these simulations that it couldn't explain if you just asked it directly. It seems the program knows more than it can immediately tell, and the simulation helps to reveal that hidden knowledge.
Computers Simulating Social Situations
Smart programs are used to create and test ideas about how people act in simulations.